Wednesday, August 6, 2008
AdWeek reports on a fancy bit of guerrilla marketing on the part of ESPN last week.

After the Manny Ramírez trade on Thursday ESPN's marketing company blitzed lost socks around LA - "nearly every Laundromat in Los Angeles county had at least one ‘Lost Red Sock.’"

Clever.

Also, and I didn't realize this, Gordon Edes' reporting of Manny changing his mind was his last piece for The Boston Globe. Edes is going to Yahoo! Sports, where the insightful and funny Jeff Passan already writes. Good for Yahoo! and bad for the Globe ...
 
posted by Josh at 3:40 PM |


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