Yesterday I talked about the cutsie names and logos that Dubai seems to enjoy, and threw a bunch of them at you. Just in case you thought I was joking (as I sometimes do) here is a 100% real Dubai establishment and it's logo:

How sweet is that play on words? That's about 100% more clever than I generally expect from Dubai.

The only thing is I'm not sure that DuBiotech is real. See, that's one of the problems with Dubai, cutting through the hype and promotion and seeing what actually gets built in the end. I've come to coin this phenomenon the Hydropolis Equation after, well, the Hydropolis hotel (see Hydropolis is Waiting ...).

For example, the DuBiotech website hasn't been updated in years. The latest "news flash" is from November of 2005 and the FAQ says that "companies will be able to begin moving into operational premises by the fourth quarter of 2006".

Um, wait, what quarter are we in now?

Yup. I smell a Hydropolis Equation.

So if you're a Biotechnology and Research company and want to start a branch in a Dubai free zone that allows 100% foreign ownership, 100% repatriation of profits and 100% tax exemption, I might do a little more research before signing a 30 to 50 year lease with these guys.