While I enjoy marketing, the book is rather dry and encyclopedic. This chapter about wholesaling and logistics was particularly painful, and then they mention Maine's own Hannaford Supermarkets!
"Grocery stores have started zeroing in on customers and asking what they want to see in the store. New England-based chain Hannaford Brothers has done just that and has expanded its organic and natural food selection as a result."
Yeah, I know, hardly anything to write home about, but still, it caught my attention in an otherwise painful and slow chapter.
Ironically the chapter starts out in Santa Monica, California at Starbucks' Hear Music store on 3rd Street, where you can preview just about any CD in the store. It's neat, but wickedly overpriced.
